3S. Jelly Roll is transforming his massive Tennessee farm into a FREE sanctuary for young adults battling addiction.

The music industry is full of stories about stars spending their millions on private jets and luxury mansions. But Jason “Jelly Roll” DeFord is not your typical star. The man who once sold drugs behind bars and was incarcerated five times has just announced a life-changing $10 million investment that is stunning the world. On a sprawling 100-acre farm in Tennessee, he is building “Redemption Ranch”—a place where the forgotten youth of America can find a second chance at life, completely free of charge.
For Jelly Roll, this isn’t a tax write-off or a PR stunt. It is a deeply personal vow to ensure that his past struggles become the foundation for someone else’s future.
From the Cell to the Sanctuary
Jelly Roll’s journey is a miracle of survival. Having spent his youth cycling in and out of the justice system, he knows exactly what it feels like to be written off by society. He knows the cold reality of addiction and the hopelessness that comes with a criminal record.
By investing the profits from his Beautifully Broken album and nationwide tours, Jelly Roll is putting his money where his heart is. “I was that kid,” he shared emotionally. “I sat in those cells thinking I had no future. Now, I want to use my success to prove to these kids that their past does not define who they are.”
Inside Redemption Ranch: A New Model of Healing
Redemption Ranch is designed to be the opposite of a sterile, clinical rehab facility. Nestled in the rolling hills of Tennessee, the 100-acre retreat will feature rustic cabins, a fishing lake, and an organic working farm. But the real magic lies in the curriculum.
The $10 million vision includes:
- Music Therapy: A state-of-the-art recording studio where residents can channel their trauma into songwriting, mentored by Jelly Roll himself.
- Equine Therapy: Using the healing power of horses to rebuild trust and emotional stability.
- Productive Purpose: Residents will engage in farming and self-sufficiency tasks, rebuilding their sense of self-worth through tangible hard work.
Fighting the Stigma of Addiction
The most powerful part of the Jelly Roll $10M Promise is that it is 100% free for young adults aged 18-25, specifically targeting those from economically depressed regions. Jelly Roll believes that money or insurance should never be the barrier between a human being and their survival.
By being so open about his own incarceration and failures, Jelly Roll is tearing down the walls of shame that keep so many people trapped in addiction. He is standing on the world stage and saying, “I am a son of a sinner, and if I can change, so can you.”
A Legacy That Outlasts the Music
While his hits like “Son of a Sinner” dominate the charts, Jelly Roll’s true legacy will be the lives saved at Redemption Ranch. He is building a bridge out of the darkness he once lived in, creating a national model for compassion-driven recovery.
His vow, “My Prison Is Now Their Promise,” is a call to action for everyone. It reminds us that our greatest mistakes can become our greatest tools for helping others. Jelly Roll isn’t just a singer anymore; he is a beacon of hope for an entire generation.
The Power of Redemption
As Redemption Ranch prepares to open its doors, the message to the world is clear: redemption is possible for anyone brave enough to seek it. Jelly Roll has turned his 100 acres of Tennessee land into a hallowed ground where the “Beautifully Broken” can finally find peace.
In an era of superficial fame, Jelly Roll’s $10 million sacrifice stands as a testament to the power of the human spirit. He didn’t just find success; he found a way to make his success matter for the people who need it most.